past work + creative samples
A growing collection of articles, content, and campaigns I’ve worked on, as I blend my background in STEM and analytics with a curiosity to explore storytelling, design, and creative strategy beyond the numbers.
Enhanced travel experience with Singapore's Changi Airport Group
Supported one of the world's best and busiest international airports during internship at Accenture. Worked with the Digital, Innovation, Ventures & Analytics (DIVA) arm of Changi!
This that Gentle Monster mantra
V Mag Features Article (Digital)
Cai Xu Kun x Gentle Monster
Social media copywriting: wrote caption for Gentle Monster x CAI XUKUN collaboration launch.
Threads of time: the University's historic clothing collection
V Mag Features Article (Print)
Spring'25 Issue, page 30–33
Dyson OnTrac Headphones Launch
Pitched event attendance and media coverage to journalists. Achieved 95% attendance rate from top publications.
Versace Fall-Winter 2023
In charge of coordinating an exclusive Breakfast Drop on behalf of Versace to important media contacts to garner support and articles for the show. Achieved 85% post rate from journalists & celebrities.
